Strategy Memos

The Voters Who Decide the Size of the Wave

Democrats are winning the enthusiasm battle. Now they need to close the sale with the voters who disapprove of Trump but haven’t picked a side.

The State of Play with Three Weeks to Go

The environment hasn’t budged since the Iran War began, and every trendline points against Republicans

A Field Guide to Campaign Content Creation

Five rules for campaign content creation and how to avoid becoming the internet's punchline.

Winning Back Rural Voters

Corruption Is a Cost-of-Living Issue Now

New data on who voters blame and what actually moves them

How to Communicate Like a Democrat Who Can Win Iowa

Three takeaways from Rob Sand's excellent Politico interview that any candidate can copy

The Case For (and Against) Running on Flock Cameras

A rising issue with a great bad guy and one big problem: it's not about prices.

Where the Data Center Fight Goes From Here

Every Democrat is talking about data centers now. Here's what's working, what's not, and how to keep the pressure on.

Winning on Prices in 2026

Voters are handing us the biggest issue in politics on a silver platter. Here's how to talk about it

Less than 100 Days Out: The Lay of the Land

A look at the political landscape and the work left to do to actually win

The Youth Vote: Good News, Bad News, and What to Do About It

Young voters still hate Trump. What they don't have anymore is faith that voting changes anything.

Why Dems Should Go Big on Health Care

An issue that is resonant, relevant, and plays to our strenghts

How to Survive the Democratic Revolt

Authenticity, the establishment, the economy, and Israel: a field guide to the new dynamics.

A Guide to Winning the Battle for Attention

The old communications playbook is dead. Five rules for the media environment that replaced it.

The Data Center Opportunity Democrats Are Missing

A messaging framework for the rare issue that crosses party lines and lifts every Democrat on the ballot.

Trusted Messengers: The Strategic Shift Democrats Have to Make in 2026

How to make your field and communications strategies more effective.

How Democrats Should Talk About Gas Prices

It may be the single best issue our side has this cycle. Most candidates will still get it wrong.

The GOP Advantage on the Economy is Gone

Here's what it means and what you should do.

Strategy Memo #2: Understanding the Attention Economy

The data on where swing voters get their information will change how you communicate

Strategy Memo: A Unified Message for 2026

Costs, Chaos, and Corruption