The Voters Who Decide the Size of the Wave

Democrats are winning the enthusiasm battle. Now they need to close the sale with the voters who disapprove of Trump but haven’t picked a side.

The State of Play with Three Weeks to Go

The environment hasn’t budged since the Iran War began, and every trendline points against Republicans

A Field Guide to Campaign Content Creation

Five rules for campaign content creation and how to avoid becoming the internet's punchline.

Winning Back Rural Voters

New Polling of Note

New battleground polling, the Flock camera backlash, and rising AI anxiety

Gas, Groceries, and the Iran War

An updated playbook for talking about the issue every voter sees on their way to work.