Message Guidance

A Field Guide to Campaign Content Creation

Five rules for campaign content creation and how to avoid becoming the internet's punchline.

Winning Back Rural Voters

Corruption Is a Cost-of-Living Issue Now

New data on who voters blame and what actually moves them

How to Communicate Like a Democrat Who Can Win Iowa

Three takeaways from Rob Sand's excellent Politico interview that any candidate can copy

How to Talk About the Tariffs

Trump keeps handing Democrats an unpopular, self-inflicted issue. Here's how to make the most of it.

Winning on Prices in 2026

Voters are handing us the biggest issue in politics on a silver platter. Here's how to talk about it

How to Talk About the Republican Budget Bill

Republicans chose billionaires over working families. Here's how to make them pay for it.

Four Communications Lessons from Barack Obama

Obama is a generationally talented communicator, but there is much for every Democrat to learn from his approach to messaging.

The Data Center Opportunity Democrats Are Missing

A messaging framework for the rare issue that crosses party lines and lifts every Democrat on the ballot.

Running Against Corruption: A Field Guide

A practical guide to making corruption work for you in 2026 — and the mistakes that waste the opening.Here

How Democrats Should Talk About Gas Prices

It may be the single best issue our side has this cycle. Most candidates will still get it wrong.